WWE records the brand "Vice City" – No conflict with GTA VI
The WWE has deposited a trademark for the term “Vice City”, a few months before the return of Grand Theft Auto VI to the city of the same name, as Fightful reports. At first glance, it seems that a wrestling company is trying to appropriate such a valuable name in gaming while enthusiasm reaches its peak, but reality is much less boring. The trademark deposit has nothing to do with the game: it concerns a wrestler. The WWE deposited the brand “Vice City” on 4 August and is tied to Lola Vice, a new star who ended its path in the company’s development brand and prepares for a move towards the main roster. Lola Vice comes from Miami, the real city that Rockstar Games has transformed into Vice City decades ago, and “Vice City” is a nickname linked to its roots in the birthplace. The brand is a branding strategy for her and is probably why WWE can use it. WWE deposited "Vice City" for wrestling and live entertainment. GTA VI exists in video games; they are two different streets and a brand in one does not block the other. That WWE owns “Vice City” for a wrestler does not prevent Rockstar from selling a game set at Vice City, as it does not prevent Miami's tourist board from exist. The two can coexist without ever meeting. WWE Big Events Before GTA 6 Launches on November 19 While Grand Theft Auto VI is preparing to debut on 19 November 2026, here is a summary of the premium live and special WWE events confirmed until then. Rockstar Games and WWE are already on the same road: Rockstar is owned by Take-Two Interactive and the WWE 2K series is published by 2K, also owned by Take-Two. Both collaborate closely with Netflix, with the WWE weekly events and broadcasts streaming live on the platform, while Rockstar has some games and the next GTA VI launch on it. The idea that these two companies can face a trade mark dispute for “Vice City” is almost comic considering that they already share a corporate parent in the video game industry. If anything, they're more brothers. The most probable result is that the deposit goes on quietly for use wrestling or is rejected for technical reasons, and in any case, the next Grand Theft Auto VI will not be affected. Of course, it won't surprise us if these two companies will cooperate to advertise GTA 6 somehow or otherwise. TTWO CEO, Strauss Zelnick, has already promised that GTA 6 marketing will be different from any other, shorter than all previous games and most likely present anywhere. WWE is one of the most important sports shows, with several confirmed and potential events scheduled between now and then. With GTA 6 already on Netflix, wouldn't it be natural that these two companies find a way to benefit the four parts? For now, it's just speculation. The only thing we can confirm is that WWE and Rockstar are not in conflict. Quello che noto e’ un bel rompicapo. L'idea che WWE e Rockstar siano "fratelli" per via di Take-Two mi sembra assolutamente plausibile, dato il panorama dell'industria videoludica. Il fatto che la wrestler Lola Vice utilizzi "Vice City" come soprannome, legato alle sue origini a Miami, è un bel tocco narrativo che aggiunge profondità al tutto. Non mi stupirebbe affatto se questa wrestler dovesse apparire in qualche modo nel gioco, magari in una delle missioni ambientate su Ocean Beach o Ambrosia – anche solo come personaggio secondario con cui si può interagire. La cosa fondamentale è che si tratta di due entità separate che si sovrappongono, e la preoccupazione per un conflitto sui diritti commerciali è, a mio avviso, eccessiva. L'articolo fa bene a sottolineare che Rockstar e WWE condividono lo stesso gruppo dirigente: se qualcosa dovesse andare storto, sarà Take-Two a risolvere i problemi, non una disputa tra due grandi aziende. E l’anteprima su Netflix per Lola Vice? Un’altra operazione di marketing da tenere d'occhio, soprattutto considerando che la WWE e Rockstar stanno già collaborando con Netflix per i loro contenuti in streaming. Salvo un imprevisto – un ritardo nella produzione del gioco, magari – il rilascio di GTA VI a novembre 2026 dovrebbe procedere senza intoppi.
Related articles
Comments (0)
No comments yet. Be the first.