Virgin Media O2 in the UK offers the possibility to finance Grand Theft Auto VI through a monthly installment plan, similar to what you would do with a smartphone. The pre-order of the game costs £20 in advance and then £1.39 per month for the next three years. The operator markets it as "less than 5 pence per day", an offer that seems too advantageous to be true, but is actually available. The complete plan lasts 36 months, until 2029, for a game that goes out in November. Although the idea of paying £69.99 for a single game through an extended payment plan may seem excessive, the calculation reveals that it is a smart choice: the tool does not provide interest and allows you to spread the cost over three years. O2 also includes the pre-order package "Vintage Vice City" and the offer is also valid for non- subscribers. Of course, this option is not entirely without implications. This is a real consumer credit agreement, subject to credit checks and a requirement of age equal to or greater than 18 years. It also involves a 36-month direct debit for a game only available as a digitally downloadable code. It is possible to reduce the period to only three months if the multi-year version seems excessive. This initiative is a new confirmation of the huge commercial impact that is getting Grand Theft Auto VI. A mobile network is now funding payment plans for a game and is marketing it a few pennies a day, similar to what happens with an iPhone, where you can play Grand Theft Auto V. This type of absurd news is added to all the rest of the generational "hype" that this game has produced: record pre-orders, exhausted PS5 Pro and even imitation by brands of its artistic style. Now also the financial sector wants to participate. You do not need a three-year loan to play GTA 6, but if you pay £69.99 in a single solution is too expensive, O2 will be happy to spread the payment until 2029, without interest, for the most anticipated game of recent years. At that point, the PlayStation 6 and maybe even the GTA 6 PC version will be released, but you will still pay for GTA 6 on PlayStation 5 or Xbox Series S/X. But, hey, at least you'll have had the opportunity to explore Vice City and Leonida at a troubled price. VERDETTO: MISTO O2 offre un piano di finanziamento per GTA VI, e il prezzo è decisamente aggressivo. Il fatto che l’operatore lo commercializzi come "meno di 5 pence al giorno" è, ovviamente, un’iperbole studiata per creare interesse, ma l'idea di dilazionare il costo su tre anni senza interessi è una proposta interessante, soprattutto considerando il potenziale impatto commerciale del gioco. L'inclusione del "Vintage Vice City" come pacchetto pre-ordine aggiunge un tocco nostalgico e sfrutta la popolarità della versione originale, ma l’obbligo di un impegno a lungo termine – fino al 2029 – per un gioco digitale scaricabile solleva legittimi dubbi. Il fatto che siano disponibili piani rate mensili per qualsiasi versione del gioco, anche quelli con maggiore durata, dimostra una certa flessibilità da parte dell’operatore, ma il punto cruciale rimane il costo finale di 69,99£ per un titolo che si prevede sarà di grande successo e che continuerà ad essere supportato e aggiornato per anni. La sua commercializzazione simile a quella di un iPhone suggerisce una strategia di marketing audace, ed è comprensibile l'entusiasmo generale, considerando anche i precedenti pre-ordini record e la "hype" generazionale attorno al gioco: le dinamiche del mercato sono innegabilmente attuali e si riflettono nelle offerte proposte.
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