Rockstar increases shooting with new Instagram followers: signs of a promotional campaign for GTA VI?
As a user of the subreddit dedicated to GTA 6, among the ten most recent accounts followed by Rockstar Games on Instagram stand out streamers and content creators. Fans suspect that this can prelude to a vast advertising campaign using influencers. The timing, in fact, seems appropriate: after the announcement of August 6 of "Grand Theft Auto VI: An Extended Look”, available exclusively on Netflix for the first six hours, the studio could now involve streamers to make reaction videos and directed at the event. Among the six best known streamers – Jynxzi, MoistCr1TiKaL, Valkyrae, Fuslie and TimTheTatman (USA) – and the Canadian xQc streamer – the influencer selection confirms the theory of a next marketing campaign. These names are in fact well known in the role-playing scene of GTA. MoistCr1TiKaL is currently playing several more dated GTA titles, while Jynxzi also devoted space to GTA 5 in its recent releases. TimTheTatman has no direct connection to GTA, but remains one of North America's leading video game streamers. But Rockstar’s interest is not limited to streamers. The company recently followed the football star Erling Haaland, actor Danny Dyer, the British musical duo Prospa and the official account of the film «Marching Powder». Also in this case, there are some indirect links: Haaland has recently expressed appreciation for GTA 5, while Dyer has voiced Kent Paul in «Vice City» and «San Andreas». The community assumes a connection with NoPixel V, the fifth incoming version of the popular role-play server based on GTA 5. Since Valkyrae, Fuslie and xQc have all been active in the NoPixel scene in the past, Rockstar may have involved streamers to promote the new version. The debate on the community is contrasting: some users believe that a campaign for NoPixel V is plausible or the realization of reaction videos related to the next GTA 6 promotional campaign; others are skeptical towards marketing through influencers, or dissatisfied with the choice of streamers. So far, none of these theories have been officially confirmed. Non mi stupirei se Prospa avesse un ruolo. Il duo musicale britannico è già attivo nel mondo dei videogiochi, e la loro popolarità potrebbe essere sfruttata per raggiungere un pubblico più ampio, soprattutto tra i giovani. La scelta di includere anche Danny Dyer, con la sua esperienza nella voce di Kent Paul in "Vice City" e "San Andreas", suggerisce un tentativo di creare un collegamento nostalgico con il franchise, puntando su una base di giocatori già affezionata ai capitoli precedenti. Quello che noto è che l'interesse di Rockstar sembra concentrarsi su figure che hanno già dimostrato un interesse o una competenza legata a GTA, piuttosto che su streamer generici; questa potrebbe indicare un approccio più mirato alla campagna marketing, orientato a coinvolgere specifici segmenti di pubblico.
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