
The hype around Grand Theft Auto VI is uncontainable. The game, expected on November 19 on PlayStation 5 and Xbox Series X|S after two delays and eight years since Rockstar's last majeure release, Red Dead Redemption 2, is already affecting the reality of Miami-Dade County. According to an estimate of Zero1 Gaming, the combined development with the promotional activities of the game amounts to approximately $2 billion, making it the most expensive video game ever made. Newzoo projections indicate potential gains between $3.25 and $5.2 billion in the first week, based on pre-order preliminary data. Also some employers are already planning around the launch, as a U.S. Army unit offering vacation days to play. But the race in Miami is not without obstacles. The mayor’s office proposed to Rockstar a promotional plan on county grounds, which included a arrival experience at the Miami International Airport called “Vice City Airport”, Metromover trains with the graphics of Vice City, a mural at PortMiami, custom tomb sleeves in the city center and Brickell, and a festival on automotive culture at Tropical Park. However, not all county officials are excited. Sheriff congressman Rosie Cordero-Stutz and commissioner Juan Carlos Bermudez expressed strong reservations, asking to reject the use of public resources for the promotion of the game. “We should promote Miami-Dade that we have worked so hard to build, not a fictitious version of our community defined by crime and violence,” said Bermudez. Cordero-Stutz described Grand Theft Auto as "a series of video games built around criminal activity". The statement ended with a clear statement: “Miami-Dade County is not Vice City”. The opposition resumed at the meeting of 6 October of the County Commission. Several commissioners, led by René Garcia, challenged the mayor's staff negotiations for paid promotions in county facilities. With a strong enough opposition to interrupt the talks, the Commission...
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