Lure & Reel

A fishing-gear brand worn by Jason in the trailers. Already appeared in a previous chapter of the series (GTA V): Lure & Reel manufacturers fishing rods, though little else is known about the brand. Its first appearance was in the first trailer, where four of its fishing rods are seen for sale inside Uncle Jack's Liquor. Later, the brand logo, revealing its full name, can be seen in an official screenshot featuring Cal Hampton and Jason Duval, through a decal on a sweater worn by the dai.