Übermacht

An in-game vehicle manufacturer in GTA VI, the marque behind a slice of Leonida's traffic. Already appeared in a previous chapter of the series (GTA V): Übermacht appears to be isolated inspired by the German automaker BMW; the majority of the vehicles they resemble real world BMW cars, and numerous billboards and advertisements take inspiration from BMW marketing. There is an advert for the Zion in Morningwood with the text "DISOBEY", and under it "The Design of Driving" which is a hint of its rivalry with Obey, which may be a parody of a billboard rivalry between BMW and Audi in Los Angeles around 2007. Another one is placed on top of a building in Downtown Vinewood, coincidentally placed in front of an Obey billboard. Übermacht's slogan "The Design Of Driving" is a pun to the real-life BMW's "Sheer Driving Pleasure". The Oracle, Sentinel and Rebla represent the BMW model lineups 7 Series, 3 Series and X Series, respectively. The Zion and the Sentinel appear to be sister vehicles, the Sentinel appears to be a smaller version of the Zion and the vehicles share similar design cues. Similar to the real life version, the BMW 6 Series appears to be a bulkier, more luxurious BMW 3 Series Convertible. Alongside cars, Übermacht also manufacture heavy machinery and construction equipment, such as tower crane seen at