It's only 30 days until the launch of Grand Theft Auto VI, and Rockstar Games is raising the intensity of its advertising campaign. From the presence of a Vice City theme inflatable ball that flies over Florida to huge events around the world, the studio does everything to make it clear to players that Grand Theft Auto VI is now at the door. Rockstar Transforms Miami into Vice City Before GTA 6 Launch After years of waiting, the date of release of GTA 6 is now officially only 30 days from release. However, Rockstar Games and Take-Two are doing much more than release trailers to create enthusiasm. In the last two months, the advertising campaign of the game has spread over beaches, sports arenas, skyscrapers and even the skies. Videos of VICE It is not surprising that Miami has received some of the most important promotions. With this Florida city as a source of inspiration for Vice City and Leonida, Rockstar is bringing parts of his fictional place into the real world. This includes everything, from the chairs of Vice City to the columns of a convoy of vehicles that seem to have come out directly from the game. However, the campaign extends well beyond Florida. Here is an overview of GTA 6 promotions located around the world, along with the events already announced for the next few weeks. GTA 6 Marketing in USA Miami, Florida - Inflatable theme ball Vice City: A real Goodyear ball with a Vice City mark was spotted as it flew over South Florida, bringing the campaign to the sky. - "Welcome to Vice City" cards: A large illuminated sign has been installed at the top of the Kaseya Center, bearing the name of the fictional city on the Miami skyline. - Announces within the Miami Heat arena: The GTA 6 brand appeared inside and around the Kaseya Center, extending the promotion beyond its advertising billboard on the roof. - Reconquest of the beaches of Vice City: Hundreds of umbrellas and deck chairs Vice City appeared on Miami Beach. - Flights with NINE1NINE messages: The planes flew over South Beach with advertising banners for NINE1NINE, bringing another piece of the game into the real world. - Royal GTA vehicles: A car convoy inspired by the series was spotted around Miami. These include a Lamborghini of Vice City Police and similar vehicles to Coquette, Cheetah, Tempesta, Emerus, Manana and Buccaneer. - Ten murals from Wynwood Walls: The outdoor art museum has unveiled ten murals that also contain works present in GTA 6. - Free entry to Wynwood Walls: Thanks to a partnership with Miami-Dade, residents can visit the museum for free until 2028. - The collection of merchandising “The art of Vice City”: Rockstar and Wynwood Walls also collaborated to create an official merchandising collection. - Advertising at the Miami Dolphins Stadium: The GTA 6 promotions appeared at the Hard Rock Stadium during a Dolphins game, including positions around its huge video screen. - Bus theme Vice City: Theme buses have been spotted around Miami, with design that include the message “I ”. VICE CITY”. - Spotify Manifesto: Music art GTA 6 appeared on Spotif
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