Take-Two Invest in Miami: Speculations on Campaign Marketing for GTA 6

Special Video Games Take-Two Interactive is stepping up its marketing activity in Miami, with the aim of promoting a new AAA video game – probably Grand Theft Auto 6 – for at least 12 months, starting at the end of summer 2023. As Davide Leoni says, Take-Two has signed agreements for the membership of an advertising billboard in a strategic area of Miami, with the announcement scheduled for August or September. The speculations focus on the ambition of the game, which according to different noises could return to being Vice City, the fictional city inspired by Miami. Given the date for the launch, set at 19 November 2026, the wait is high among fans, especially for the interpretations of Jason Duval and Lucia Caminos as protagonists of the title. The final confirmation will probably come through a proprietary event in September, considering that Grand Theft Auto 6 could be released during 2024. The game will be available on PS5 (output date: 19/11/2026), Xbox Series X (date of release: 19/11/2026) and developed by Rockstar Games with the production of Take-Two Interactive.

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