Zelnick reveals: the Netflix trailer of GTA 6 is only the start of marketing
Strauss Zelnick, CEO of Take-Two Interactive, defined the extended trailer of Grand Theft Auto VI, coming on Netflix on August 27, 2026, “an appetizer”. During an interview with Gamesindustry.biz, Zelnick pointed out that the event represents only the initial stage of marketing for the game, with further initiatives and surprises planned in the months prior to the official launch, set for PlayStation 5 (19/11/2026), Xbox Series X (19/11/2026) and PC respectively. The CEO also reiterated Rockstar Games’ intention to “color any existing social networks on Earth’s face” with GTA VI, suggesting a massive and capillary advertising campaign. The appointment is scheduled for 19 November 2026, date for the launch of the game.
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