Spot TV GTA 6: Delete Cuts from Shower and Disappeared the Xbox Branding – Detailed Analysis
The TV spots of Grand Theft Auto VI, popular for the promotion of the outgoing game on November 19 on PS5 and Xbox Series X|S, have significant differences regarding the original launch trailer. A detailed analysis by the community highlighted two substantial changes. First, the iconic shower scenes that featured the trailer with the characters Jason Duval and Lucia Caminos were completely removed from both the 30-second version and the 90-second version. This choice is attributable to television programming standards, limiting the duration of spots to the hourly evening transmission bands. Second, the Xbox branding was completely eliminated by TV spots. This detail is in line with the promo agreement between Rockstar Games and Sony PlayStation, which seems to favour the promotion on PS5 platform for Grand Theft Auto VI, despite the game will also be available on Xbox Series X|S at launch. To fill the space left by the cuts, the 30-second version has slightly extended some sequences, such as that of the plane and a scene in which Jason Duval pushes Lucia Caminos, almost making it fall near their car. The 90-second version, on the other hand, contains the shower scenes and includes the extended sequences in the short version, representing the most complete version of the three. Despite the lack of the Xbox logo in TV commercials, Rockstar Games still maintains the game confirmed for PS5 and Xbox Series X|S, with date of release fixed on November 19. The marketing strategy focuses mainly on PlayStation, highlighting an exclusive agreement between the two platforms. The company has also opened some real pop-ups of Burger Shot and Cluckin' Bell for the sale of GTA themed food, further expanding the involvement of the public in the world of the game. La rimozione delle scene sotto doccia da parte di Jason Duval e Lucia Caminos è una mossa pragmatica, chiaramente dettata dalle restrizioni pubblicitarie. Il fatto che Rockstar abbia compensato con espansioni in altre sequenze, soprattutto nell'aereo, dimostra un tentativo di mantenere l'impatto della campagna promozionale. L’estensione della versione da 90 secondi per includere integralmente le scene del bagno e le estensioni aggiuntive suggerisce una strategia mirata a massimizzare la presentazione del gioco, riconoscendo il valore intrinseco di quelle scene – anche se ora esclusive della versione più lunga. La decisione di rimuovere il branding Xbox è perfettamente in linea con l'accordo con Sony e, seppur limitante dal punto di vista marketing generale, sottolinea l’importanza strategica del lancio esclusivo su PS5. Il pop-up a tema Burger Shot e Cluckin’ Bell, pur riduttivo, rappresenta un'ulteriore tattica per coinvolgere il pubblico nella lore del gioco, anche se in maniera parziale.
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