Rockstar launches advertising campaign on Times Square with 6 maxi-screens for GTA VI

Rockstar intensified the promotion of GTA VI with an operation in Times Square, New York, which saw the installation of six maxi-screens dedicated to the game. The move, documented by the Instagram account @borntoseephoto and resumed by Elrinell, represents the most massive advertising investment ever made for a single game, in line with the ambitions of the title. The countdown for the GTA VI exit, managed by the official team @GTAVI CountdownRockstar, reached 167,400 views on Instagram.

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