In view of the launch of Grand Theft Auto VI, set on November 19, GameStop is capitalizing on the wait creating a speculative market for the PS5 Pro consoles used. Currently, refurbished models are available at $1399.99, well above the launch price of the new PS5, which stands at $899.99 – a difference of about $500, equivalent to an increase of 55%. The strategy, apparently deliberated as evidenced by an interior of the company disclosed on Reddit, provides for the sale of consoles used at prices higher than the new ones, exploiting the high demand for the launch of GTA VI. The situation is further aggravated by the fact that GameStop does not currently have new PS5 Pro units available for online purchase, forcing customers to pay a significant surcharge for a used product. Special offers on used PS5 Pro consoles reach even $1499.99. This speculation fuels the forecast of a strong pressure on demand, also confirmed by internal sources in the sector. A responsible purchase of a large chain of shops warned in mid-summer that testing of components and pricing issues is already limiting the offer of consoles, with the launch of GTA VI that “probably” will trigger a surplus of demand compared to availability. Matthew Ball, strategic director of Xbox, also expressed similar concerns in June, stressing that the question of Xbox Series X console already exceeds the current offer. "We are delivering the units in the maximum possible number of shops. We are producing units as fast as we can," he said. For buyers looking for a PS5 Pro that the situation could become increasingly critical, given the imminent release of GTA VI and the potential wave of sales that will follow. The console market used at high prices like $1400 could prove to be the only option for those who fail to find a new unit. VERDETTO: CRITICO Il tentativo di GameStop di capitalizzare sull'attesa di GTA VI attraverso la vendita speculativa di PS5 Pro usate a prezzi esorbitanti è un esempio lampante di manipolazione del mercato, alimentato da una domanda percepita e non ancora realizzata. La differenza di prezzo di 500 dollari, e persino gli $1499.99 offerti, evidenziano non solo un'eccessiva speculazione, ma anche la mancanza di disponibilità fisica delle nuove console da parte del rivenditore, creando un circolo vizioso che beneficia solo di GameStop a scapito degli acquirenti. L’avvertimento di Brian Heder e Matthew Ball, confermato dalla situazione attuale, suggerisce una previsione sbagliata dell'offerta e della domanda, e l’opportunismo aziendale sfrutta questa incertezza per gonfiare i prezzi. Il fatto che addirittura un “responsabile acquisti di una grande catena di negozi” abbia predetto problemi di disponibilità in vista del lancio, ma GameStop stia operando come se nulla fosse, rende la strategia non solo discutibile, ma anche potenzialmente dannosa per i consumatori.
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