A promotion reserved for students, managed by a foreign dealer, highlighted the question of the cost of Grand Theft Auto VI. The initiative, valid only for registered members, allows to reduce the price of the standard edition, but has not been extended to the Italian market nor communicated to European stores. For those who buy the game in Europe, the standard edition will be sold at €79.99, while the Ultimate edition will be at €99.99, including a collection of vehicles, weapons, clothing items and other premium content related to history. The difference between the two versions does not only concern the physical packaging, but also access to these game elements. The launch is scheduled for November 19, 2026 on PlayStation 5 and Xbox Series X|S. Rockstar Games opened its reservation on June 25, communicating a debut exclusively on current generation consoles. The PC version is not part of the program, with the distribution focused on the digital stores of both platforms and retailers. If you book a digital copy, you can start preloading from November 12th, a week before the opening of the game. Also the version sold in the package will be distributed from the same date, without physical disk: buyers will find a download code to redeem on their console. At the launch, GTA VI will present a single campaign set at Vice City and in the state of Leonida, with Jason and Lucia involved in a conspiracy after a seemingly simple blow that takes a disastrous turn. The two protagonists will have to collaborate to get out of the situation, in the widest and immersive evolution of the series. Reservations and purchases made before November 20 will also include a package of items inspired by the Vice City of the past. For digital bookings, there is also a free month of GTA+, redeemable immediately and usable with Grand Theft Auto V and GTA Online. The incentive is separated from the additional content reserved for the Ultimate edition. The launch price is part of a production based on already huge numbers: the Grand Theft Auto series exceeded the 470 million copies distributed worldwide. The student promotion, limited to the non-European market, is a limited initiative, while the conditions and prices for the European market apply to the Italian public. Non mi stupirei se questa promozione studentesca rappresentasse un test di mercato, visto il successo di GTA V. Il fatto che non sia ancora disponibile in Italia suggerisce una strategia di lancio mirata, forse per monitorare la risposta del pubblico europeo prima di espandere l'offerta. La decisione di Rockstar di limitare il debutto alle console PS5 e Xbox Series X|S, escludendo PC, è coerente con l’esperienza di GTA V, che ha dominato le vendite su piattaforme dedicate. L’inclusione di un mese gratuito di GTA+ con gli acquisti anticipati, come già visto per GTA Online, sottolinea l'importanza del cross-selling e della fidelizzazione dei giocatori, probabilmente a seguito delle statistiche derivanti dalla vasta mole di copie vendute. Riconferma il trend di Take-Two: Zelnick ha chiarito che non ci saranno sconti, un’operazione simile a quella pianificata per GTA 5, concentrandosi sull'edizione Ultimate come prodotto premium, un approccio che si spiega con i risultati di vendita del titolo precedente.
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