We are now accustomed, when we approach the launch of a video game, as well as other media products (film, music, series) find us bombarded by content related to the specific product. In fact, distributors often use consolidated marketing techniques to keep the public’s interest around the next release. It is so, therefore, that when we get ready at the release of the next game we are propinated a sequel of gameplay trailers, history, cinematographic and who has more, more or less. Minutes on minutes of content that help us to understand if that product does to our case, if history seems quite interesting, if the gameplay seems aged compared to the previous chapter and if the graphics is sufficiently polished to be able to enjoy it on our television or monitor. However, in some cases, companies like Rockstar Games jump off this wagon and let the silence speak for their titles. That's what happened with GTA IV. GTA VI: The Straw of Silence In 2020, after the release of Red Dead Redemption 2, we have the first reliable indiscretions on the existence of a sixth chapter for the Grand Theft Auto saga. It is only a shy confirmation, followed by a silence that is behind a wave of endless speculations. Among those who said that the game would include a huge map, which would enclose the entirety of the United States and who claimed that the cost of the title exceeded the two billion dollars and that it would arrive on the shelves for an average price of one hundred euros, we heard talk for years of GTA VI, long before Rockstar showed the first images. Even before an official trailer released by developers, in 2022, shortly after the official confirmation that GTA VI is in development, one of the biggest leaks in the history of video games hits Rockstar Games. Tens are stolen, if not hundreds, of gigabytes of game movies that are readily spread on the net and stormed by fans from all over the world. Beyond the content of these films, concerning rather embryonic phases of development, what is interesting is the huge media resonance that this event had. These videos, in fact, promptly removed for copyright violations, have nevertheless toured the world in a very short time, ending saved in online bookstores to which it was possible to access through a special link and, in this way, remaining in circulation even after each trace of them had now disappeared from sites like YouTube. Every website, content creator and video game enthusiast spoke and speculated around these materials, creating a series of theories about the nature of the game. We are, in fact, in 2022 and, until now, Rockstar Games did not say anything about GTA VI. The silence of the developers, even after this event, continues... Non mi convince molto questa strategia di silenzio. Red Dead Redemption 2 ha dimostrato quanto un approccio discreto possa alimentare l’attesa, ma il confronto diretto è problematico. RDR2 aveva un mondo aperto da esplorare, una storia epica e la necessità di costruire una reputazione che imponevano un continuo coinvolgimento del giocatore. GTA VI, per quanto mi riguarda, sembra più focalizzato sulla scala dell'operazione – quel budget di due miliardi di dollari parla da solo – e sul potenziale della mappa, che si dice estesa su diverse regioni tra cui Grassrivers, Mount Kalaga e forse persino zone ispirate a Port Gellhorn e Leonida. Il silenzio non è un semplice trucco di marketing; mi sembra più una precauzione, forse dovuta alla mole di informazioni già trapelate dal leak del 2022, che hanno costretto Rockstar a una gestione ancora più controllata del flusso delle notizie. Considerando la dichiarazione di Mike York, un veterano del settore con esperienza diretta in titoli di Rockstar, il ritardo di sei mesi sembra non essere solo un’ipotesi, ma una possibilità concreta se la strategia di silenzio si rivela troppo costosa o difficoltosa da gestire.
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