Manufacturer Kingdom Come: Deliverance 2 hopes in GTA VI for the increase in game prices - Multiplayer
Martin Klíma, co-founder of Warhorse Studios and executive producer of Kingdom Come: Deliverance 2, admitted not to be a fan of the Grand Theft Auto series and does not intend to play GTA 6 when it arrives on November 19th. However, he hopes for an overwhelming success of the new Rockstar title, believing that he could open the way to an increase in video game prices, a move considered necessary for the survival of industry. For those who do not know, contrary to Italy and Europe, where GTA 6 will be sold to 80 euros, in line with the AAA productions, in the United States the price is fixed to 80 dollars, that is 10 dollars more than the market standard. This difference has lit the overseas debate, as it could be an important precedent that publishers could exploit to justify price increases for the entire industry. "GTA 6 must open the way," Klíma explained at PC Gamer, adding not to understand why the GTA series is so popular and to believe the Rockstar games "technological wonders". Despite this, it recognizes the value of the Rockstar titles, defining them "technological wonders" and wishing that GTA 6 achieves expectations. According to Klíma, the industry is in a critical situation: development costs continue to grow, while the main sources of revenue have now reached their limit. The expansion of the public is stagnant, the digital marketplaces have already maximized the margins and the artificial boom generated by the pandemic has vanished, leaving behind cuts and renovations. In his opinion, the only solution is to increase game prices and hopes that the overwhelming success of the new Grand Theft Auto will open the way to this strategy. "The last thing you can do is increase the price," says Klíma. "This would help a lot, but everyone has fear." The producer believes that only Rockstar Games and Take-Two have the commercial force to "have" an increase in price, a step that considers "late for years and necessary for this business to survive". From here his wish: that GTA 6 is such a success to normalize the new price of 80 dollars. Klíma's position aligns with that of several analysts. In May, Omar Dessouky of Bank of America had argued that a higher price for GTA 6 could " raise the point of reference for the entire industry". And, in fact, with the Ultimate Edition that brings the actual cost to $100, the new Grand Theft Auto could really become the precedent many publishers expected. VERDETTO: MISTO Klíma ha espresso un’opinione chiara e, a mio avviso, prevedibile. Il produttore di Kingdom Come: Deliverance 2, pur riconoscendo il valore tecnologico dei titoli Rockstar, è fermamente convinto che l'industria videoludica si trovi in una situazione critica, definita da costi di sviluppo in aumento e mercati digitali saturi. La sua proposta di aumentare i prezzi per GTA 6, vista come un’iniziativa “necessaria affinché questo business possa sopravvivere”, rientra in un dibattito già ampio che vede analisti e sviluppatori concordare sulla necessità di nuove strategie di monetizzazione. Il fatto che Klíma ritenga specifico il prezzo di 80 dollari per gli Stati Uniti, rispetto ai 80 euro previsti in Europa, dimostra una sua consapevolezza delle dinamiche del mercato globale e della volontà di Rockstar Games di adattarsi alle diverse economie dei principali paesi destinatari del gioco. Nonostante la sua posizione possa apparire poco incline all'entusiasmo tipico per un titolo come GTA 6, il suo ragionamento è logico: se l’industria non riesce a generare profitti adeguati con i modelli di business tradizionali, allora una revisione dei prezzi diventa imprescindibile. Resta da vedere se il successo commerciale di GTA 6 sarà sufficiente a giustificare questa strategia, ma la posizione di Klíma aggiunge un ulteriore elemento di riflessione su come l'industria videoludica si sta evolvendo e quali possibili scenari si profilano per il futuro.
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