Rockstar bets on Miami for GTA VI marketing: land, air and sea

The official countdown of Rockstar Games for the release of GTA VI (@GTAVI CountdownRockstar) revealed an additional key to reading the advertising campaign: the focus on Miami. The marketing strategy is based on three main elements: Land (land), Air (air) and Sea (sea), suggesting that the settings of the game will include vast urban territories, open skies and imposing maritime scenarios. The announcement, spread over X (ex Twitter), reached 20,500 views and collected 772.995 like in just a few hours.

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