According to the data collected by the digital intelligence Sensor Tower, 89 percent of those who pre-ordered Grand Theft Auto VI opted for the $99.99 Ultimate edition compared to the $79.99 Standard edition, or almost 9 out of 10. Usually, when a game offers a cheaper version and a premium more expensive, only about 10-20 percent of customers choose the most expensive option. Most are satisfied with the only basic version of the game. Therefore, for the next Grand Theft Auto see an overthrow of this proportion is really remarkable, as confirmed by Karl Kontus, responsible video game insights of Sensor Tower, who told GamesIndustry that he had never seen a “90% share premium” before. The division between the two platforms (Xbox and PlayStation) is almost unchanged: about 90% of Xbox orders have chosen the Ultimate Edition, while PlayStation is 88.5%. This result confirms what Take-Two Interactive had declared a few weeks away, that the pre-orders were strongly oriented towards the premium edition and already exceeded the company’s internal forecasts. The Ultimate Edition has dominated the rankings of preorders since their beginning. However, according to the same analyst, this percentage should not last. People who book a game months before are the most likely group to buy the most complete version of any product. Kontus points out that the real advertising campaign is still pending and that once millions of casual buyers flock to during the last week before launch, the division could approach more than 50/50. Perhaps this explains why Zelnick was not yet ready to celebrate the victory after confirming the numbers of the preorders of GTA 6. The Ultimate edition includes exclusive vehicles and weapons, full commercial activities including a custom mod shop, and two secondary missions integrated into the main plot, offering content that would otherwise be inaccessible and only available through the purchase of the premium edition. Kontus pointed out that many premium editions are simply “padding” to justify a higher price, while this is not, and even speculated that Rockstar Games had left on the $150 table selling an even more expensive version. Rockstar designed tiers so that shops and even some styles of hair can only be accessed through the purchase of the $100 edition, making a fanatic feel like losing something by choosing the standard edition. $20 is still $20, but they are not much to spend on such a game, which represents the most important title of the current console generation. This is intended to become viral. This model is now studied by every other publishing house. After opening the road to GTA 6 and since customers pay $100 for a game that doesn't exist yet, Zelnick really must have been... conferma un'attenzione all’estetica e alla personalizzazione.
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