Microsoft confirms: GTA VI odds for PS5 – But sales break internal records
Microsoft made the point on the situation of Grand Theft Auto VI preorders, responding to the concerns raised by The Verge and trying to reassure the future of the console. The company declares “very happy” of the current trend, stressing that the game is already breaking internal records on the Xbox Series X/S. According to the Xbox CSO, Matthew Ball, the preorder share accurately reflects the current market position of the Xbox hardware, where PS5 holds a top slice, estimated at about two out of one compared to the Xbox Series family. With over 95 million globally distributed units, the strong PS5 success fuels the balance of preorders towards Sony, with a close marketing and communication agreement between the two companies that saw the PS5 version protagonist of exclusive trailers, user interface customizations and a strong advertising campaign focused on the DualSense controller. The release of Grand Theft Auto VI, scheduled for November 19 exclusively on PS5 and Xbox Series X/S, is a crucial moment for the gaming industry. Despite speculation about possible Microsoft restructuring strategies, the management reiterates the centrality of autumn launch, trusting that the success of the title will lead to a growth of sales and activity on the platform. Matthew Ball added: "We just have to wait for further development." La soddisfazione di Microsoft e l’infrangimento dei record interni su Xbox Series X/S per i preordini di GTA VI suggeriscono un lancio decisamente positivo. L'approccio strategico, con la ripartizione dei preordini che riflette il panorama attuale del mercato hardware e il coinvolgimento di Sony tramite trailer esclusivi e personalizzazioni DualSense, appare come una scelta oculata e ben riuscita. Il fatto che Matthew Ball si limiti a dichiarare “non resta che attendere ulteriori sviluppi” nel concludere l’intervista suggerisce, al contrario, un'ottima fiducia nel progetto e nella sua capacità di generare successo; è un segnale importante in un settore del gaming spesso soggetto a incertezze.
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