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Rockstar launches $400 Collector’s Box for GTA VI: merchandising only

By GTA6 Hub editorial team
Rockstar launches $400 Collector’s Box for GTA VI: merchandising only

Rockstar unveiled the GTA 6: The Goodtime State, Vice City Collection at the price of $399.99, a merchandising box that includes alligator figures and sunglasses, but without the game itself. Rockstar Games officially presented the Grand Theft Auto 6: The Goodtime State, Vice City Collection, a collection from €399.99 for GTA VI containing branded merchandising, accessories and collections. What is missing is the game itself. The collection was announced by Rockstar on X (Twitter), called a "premium set of collector's items of Grand Theft Auto 6 with all the essential elements to have fun, inspired by the TV series of success of Leonida", Macca the Gator. This name and branding choice is doing a lot of heavy work for a $400 purchase that makes you unable to actually charge the game. Here is the complete analysis of what is included (and not) in the Vice City Collection: Vinyl figure of Macca the Gator Oakley Frogskins sunglasses shoulder bag Leonida Keys Hat New Era 9FORTY snapback Magnetic mirror by Macca the Gator Shot Glass Chunkee the Manatee Mixing spoon Vice City Keychain to lama Vice City Set of pins enamel Leonida Keys in metal Sticker package Leonida Keys in bag tonight Double-sided memorial poster with Leonida map The box that contains everything The key point is that most of this merchandising is focused on Macca the Gator, a character from a fictional TV series called Leonida Keys. Rockstar is selling $400 of theme merchandising for a show that exists within a game that many have not yet played. The Vice City Collection does not include any version of GTA 6. To get the game along with this box, you look at a minimum total expense of $480 when you add the Standard Edition from $79.99. The calculation if you really want to play For players who want the game, Rockstar offers two editions. The standard edition is sold at $79.99. The final edition costs $99.99 and includes exclusive in-game content. You should check the GTA 6 editions guide if you are evaluating which version makes more sense before adding anything to your cart. The physical copies of the game exist, but are shipped as a download code in a box rather than on disk. So neither the "physical" release of the game is really physical in the traditional sense. The Vice City Collection is completely separated from these editions of the game. Buying it, you'll get licensed Oakley glasses and an alligator figure. Playing GTA 6 costs extra. A merchandising strategy that goes well beyond the box The Vice City Collection is not the only physical product of GTA 6 released by Rockstar. A physical release of the soundtrack of the game is available, and a DualSense controller for PlayStation 5 has also been announced with the GTA 6 brand. The appetite for physical products of GTA 6 is clearly present, even while the game itself is shipped without disk. VERDETTO: CRITICO Il prezzo di €399.99 per una scatola di merchandising incentrata su un personaggio secondario di una serie TV fittizia all’interno del gioco è semplicemente eccessivo. Il fatto che il gioco stesso non sia incluso, e che l'acquisto della collezione richieda comunque una spesa minima di $480 (o €459,99) aggiunge ulteriore frustrazione. Non si tratta di un oggetto da collezione raro, ma piuttosto di una serie di articoli promozionali che mirano a capitalizzare sull'hype del gioco senza offrire un valore reale al giocatore. La scelta di Macca the Gator come figura centrale della collezione è incomprensibile, suggerendo un focus eccessivo su elementi marginali e un tentativo di creare un "fanboy" marketing che si discosta dal gameplay principale di GTA VI. L’opzione di acquistare la versione standard del gioco a $79.99 o l'edizione definitiva a $99.99 rende il costo complessivo irragionevole, suggerendo una strategia di “upselling” che sfrutta l'entusiasmo dei giocatori per massimizzare i profitti senza offrire un reale valore aggiunto.

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