Fans crave merchandising sent to influencers after the GTA VI Collector's Edition flop

After the disappointing expectations generated by GTA VI’s Collector’s Edition, fans are showing a renewed interest in Rockstar’s merchandising that has been distributed to influencers. The $400 box, containing gadgets, did not satisfy the requests for the Collector's Edition, which did not include a physical copy of the game and instead celebrated a TV program rather than the characters Jason Duval and Lucia Caminos. Fortunately, some content creators are now receiving a press kit that many fans would have preferred. As GTAVice.net reports, TmarTn is among the influencers who received a surprise package of goods on their home door. The black box protects a series of gadgets, including the Rockstar Games logo and articles dedicated to Macca the Gator, such as the blue sweatshirt with the theme “Goodtime State” of Vice City. The hat and bag of the same color present the emblem of the study and the letters "VI" accompanied by stylized palms. The print kit also includes stickers and a Zippo lighter, particularly appreciated by TmarTn for its utility and logos and slogans printed on both sides. Unfortunately, a map of GTA 6 was not included to reveal the unknown location of Leonida. The comment under the video highlights the regret for the different approach adopted by Rockstar compared to the expensive Vice City Collection box, as MJGVibes points out, which would rather receive the press kit rather than the Collector’s Edition. The statue of Macca, often object of criticism, does not seem to be a problem for fans. However, many would remain against paying $400 to pre-order clothing and accessories sent to the media. Some products could be purchased from the Rockstar Store. GTAVice known as identical articles have already appeared in a recent marketplace datemine. GTA 6 products have already been unveiled, including vinyl soundtrack and “Goodtime State” configuration. All eyes will be pointed on 1 October for a possible surprise announcement. Il kit stampa inviato a TmarTn e ad altri influencer rappresenta una curiosa deviazione strategica da parte di Rockstar rispetto alla Collector’s Edition fallimentare. Mentre la versione costosa si concentrava su un programma TV, il pacchetto per i creator di contenuti sembra una sorta di riparazione, offrendo gadget significativi - anche se ovviamente legati al merchandising di massa - che alcuni fan avevano più apprezzato. La presenza dell'accendino Zippo e dei riferimenti a “Goodtime State” e Macca the Gator confermano un’attenzione sui canoni del gioco, pur rimanendo un kit pensato per la promozione da parte degli influencer, piuttosto che un regalo esplicito per i fan. Nonostante il prezzo iniziale della Collector's Edition, il focus sul merchandising di massa appare ora come una scelta pragmatica, più che una strategia di marketing elegante, e questo si riflette nel contenuto del kit stampa distribuito.

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